Moore Brothers Wine Company is like no other wine retailer in the country and I know almost all of them. We’re lucky to have the stores so convenient to Mid-Atlantic. Moore Brothers is the only store in the U.S. where the entire supply chain maintains perfect provenance; from cellar floor to the store (also kept at 56 degrees). Brrrr.
This was one of the more complicated web projects we’ve supported. All three stores had to operate independently while the user experience had to be seamless. It was really three sites with different business logics rolled into one. Furthermore, we sought to duplicate the store experience on the web. Not a small task when you consider, each store features a tasting table where you can taste the wines and one of the most knowledgeable staffs in the wine game.
We continue to make the experience better everyday but we’re proud of what we’ve done and proud to have Moore Brothers Wine Company as a client.