Digital Marketing Insights

  • The Matson Group is currently seeking a highly motivated and driven Digital Marketing Coordinator who wants to be part of a quickly growing boutique digital marketing agency. In this entry-level position, you will be responsible for supporting both the design and marketing sides of the agency. ...

  • UpCity named the Matson Group one of the Top Philadelphia SEO companies in the greater Philadelphia region. Now we tell you how to do it. ...

  • UpCity named the Matson Group one of the Top Philadelphia SEO companies in the greater Philadelphia region. Now we tell you how to do it. ...

  • There are A LOT of Facebook targeting options and we thought our customers, clients, and followers would love this easy visual guide. Over the course of several articles, I'm going to try and help you discern how to target on Facebook. Step 1 is opening your mind to what sort of targeting is even po...

  • Making keyword research part of your blogging process allows you to step back and think about the user first. This will help your blog performance in many ways. ...

  • There are a ton of benefits for adding an ssl certificate to your site including faster load times, this guide walks you through migrating your current nonsecure site to an https site....

  • There are many, many factors that go into SEO and unfortunately they are constantly changing. When we do a basic technical SEO audit, we check over 100 different on-page factors and we often find A LOT of mistakes....

  • How minute we can target as marketers these days is really amazing. We are always coming with clever ways to hit the right people at the right time but even this task seemed daunting....

  • We recently hosted another of our Google Partners Events followed up by our now infamous round table discussions. Several of the attendees as well as many who weren't able to make it, asked us to post the webinar as well as some of the details....

  • We’re constantly trying to guess where the tide will shift when it comes to SEO. For years, we’ve had little help from the giants like Google other than waiting with baited breath for the next Matt Cutts blog post and the occasional new feature release from Google Webmaster Tools (now Google Search ...