Digital Marketing Insights

  • There’s been a huge amount of discussion surrounding the recent and continuing changes to the Facebook algorithm. While the full impact of this is yet to be known, there are a few things that we can say for sure and they all revolve around one thing: community. ...

  • Still, we fight the good fight; we want other marketers to understand what the underlying goal of it is—to build a long-term, trust-based relationship with the potential customer, rather that a transactional one that is quickly forgotten. ...

  • The Matson Group is currently seeking a highly motivated and driven Digital Marketing Coordinator who wants to be part of a quickly growing boutique digital marketing agency. In this entry-level position, you will be responsible for supporting both the design and marketing sides of the agency. ...

  • Online video has become such an important marketing tool for businesses of all sizes within the last few years. Video offers a conversion rate of over 68%, and we now know that search engines like Google are prioritizing websites with video....

  • UpCity named the Matson Group one of the Top Philadelphia SEO companies in the greater Philadelphia region. Now we tell you how to do it. ...

  • There are A LOT of Facebook targeting options and we thought our customers, clients, and followers would love this easy visual guide. Over the course of several articles, I'm going to try and help you discern how to target on Facebook. Step 1 is opening your mind to what sort of targeting is even po...

  • Making keyword research part of your blogging process allows you to step back and think about the user first. This will help your blog performance in many ways. ...

  • There are a ton of benefits for adding an ssl certificate to your site including faster load times, this guide walks you through migrating your current nonsecure site to an https site....

  • There are many, many factors that go into SEO and unfortunately they are constantly changing. When we do a basic technical SEO audit, we check over 100 different on-page factors and we often find A LOT of mistakes....

  • How minute we can target as marketers these days is really amazing. We are always coming with clever ways to hit the right people at the right time but even this task seemed daunting....