Guest Post

There’s been a huge amount of discussion surrounding the recent and continuing changes to the Facebook algorithm. While the full impact of this is yet to be known, there are a few things that we can say for sure and they all revolve around one...

Still, we fight the good fight; we want other marketers to understand what the underlying goal of it is—to build a long-term, trust-based relationship with the potential customer, rather that a transactional one that is quickly forgotten. ...