The Story

When we met Badger Belts founder, Joel Thomas, Badger was a highly respected custom tool bag shop known for their workmanship, intuitive working designs, beautiful colors, and their nine month backlog.

We worked to create a semi-custom product offering that could easily be ordered on the web and also allowed for the streamlining of production. Traditional marketing methods were employed to great success including Google Shopping, Paid Search, and Social Media, but the real growth occurred by leveraging AI along with beautiful photography (a key differentiator is the product visually) to drive impressive demand. 

From a custom shop that produced limited belts per month, Badger grew to be the country’s leading manufacturer of domestic synthetic tool belts.